Lidl: Big change in the shelves! From March, you will be able to buy DAS at discounters

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Lidl: Big change in the shelves! From March, you will be able to buy DAS at discounters

Lidl: The success story of the discounter

Lidl: The success story of the discounter

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Well, THAT will make the customers of lidl ensure, take care of…

The discounter lidl takes a new step. The company now also resorts to high-priced products. Because the Schwarz group, to which also lidl of course, is in fact preparing a real coup d’etat: it wants to bring the coffee of its own roasting to the markets!

And not at some point, but by the end of March, customers should lidl-Can buy coffee.

Lidl: Big change in the shelves! From March, you will be able to buy DAS at discounters

Until now, Lidl’s own-brand coffee was roasted in third-party roasting plants such as those of Westhoff or Melitta. But at the end of 2020, the company announced that it expected an annual sales volume of 50,000 tonnes of coffee from its own roasting plant in Rheine (NRW). The statement reads: “The goal of this strategy is to provide customers with the highest quality food at a good price. »

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One man’s joy is another man’s sorrow. Because even if Lidl and the customers can be satisfied: now other coffee manufacturers fear that there will be a drop in prices for coffee with the large sales volume.

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This is Lidl:

  • The first Lidl branches were opened in Ludwigshafen in the 1970s
  • In 1999, Lidl was the first discounter to introduce scanner checkouts
  • Lidl has branches in almost all European countries
  • even in the United States there are about 100 branches
  • more than 190,000 employees worldwide, more than 70,000 in Germany (as of 2020)

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Lidl: competitive advantage thanks to its own roasting plant

Because the fact is that the discounter will have a real competitive advantage if he operates his own roasting.

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More news on Lidl:

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If manufacturers promise lower prices, then others might be forced to join in and also lower prices – according to the “Lebensmittelzeitung”, Lidl would then have real pricing power.

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Other key topics:

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It is to be hoped that the new Lidl coffee will also be appreciated by customers… (mg)

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